{"id":36155,"date":"2026-05-29T16:47:07","date_gmt":"2026-05-29T21:47:07","guid":{"rendered":"https:\/\/upec.edu.ec\/?page_id=36155"},"modified":"2026-05-29T16:53:56","modified_gmt":"2026-05-29T21:53:56","slug":"boletin-014-2026","status":"publish","type":"page","link":"https:\/\/upec.edu.ec\/index.php\/boletin-014-2026\/","title":{"rendered":"Bolet\u00edn 014 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36155\" class=\"elementor elementor-36155\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86c772d elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-height-default\" data-id=\"86c772d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6caf56e\" data-id=\"6caf56e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe77fd elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"9fe77fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PREMIOS PHYXIUS 2026 RECONOCIERON EL TALENTO ESTRAT\u00c9GICO Y EMPRESARIAL DE ESTUDIANTES UPEC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6256772 elementor-widget elementor-widget-heading\" data-id=\"6256772\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Universidad Polit\u00e9cnica Estatal del Carchi (UPEC), a trav\u00e9s de la carrera de Administraci\u00f3n de Empresas, desarroll\u00f3 la s\u00e9ptima edici\u00f3n de los Premios Phyxius \u2013 Reto MarketFit, un espacio acad\u00e9mico orientado a reconocer el desempe\u00f1o, la innovaci\u00f3n y la capacidad estrat\u00e9gica de los estudiantes en la resoluci\u00f3n de desaf\u00edos empresariales reales. <br><br>\nEl evento forma parte del fortalecimiento del modelo educativo de la carrera, basado en la metodolog\u00eda de Aprendizaje Basado en Problemas y Proyectos (ABP), enfoque que promueve un aprendizaje activo, pr\u00e1ctico y colaborativo, donde los estudiantes desarrollan competencias profesionales mediante la soluci\u00f3n de necesidades reales del sector empresarial.<br><br>\nA diferencia de los modelos tradicionales centrados \u00fanicamente en la teor\u00eda, el ABP permite que los estudiantes analicen escenarios reales, propongan estrategias, tomen decisiones y desarrollen soluciones aplicables a empresas y organizaciones, fortaleciendo habilidades de liderazgo, innovaci\u00f3n, comunicaci\u00f3n, an\u00e1lisis estrat\u00e9gico y trabajo en equipo. <br><br>\nEn este contexto se desarroll\u00f3 el proyecto acad\u00e9mico MarketFit, cuyo significado hace referencia al grado de compatibilidad entre un producto o servicio y las necesidades reales del mercado. Bajo este reto, los estudiantes trabajaron en procesos de validaci\u00f3n comercial, an\u00e1lisis de consumidores, inteligencia de mercados, posicionamiento estrat\u00e9gico y fortalecimiento empresarial. <br><br>\nDurante esta edici\u00f3n, los equipos trabajaron junto a empresas como La Bodega San Lukas, OVITO Dulce Manjar y Yanay Caf\u00e9, desarrollando propuestas enfocadas en crecimiento comercial, branding, ventas, viabilidad financiera y expansi\u00f3n estrat\u00e9gica. <br><br>\nLos Premios Phyxius reconocieron a los estudiantes que destacaron en diferentes categor\u00edas vinculadas al desempe\u00f1o empresarial y estrat\u00e9gico. La jornada permiti\u00f3 evidenciar c\u00f3mo el aprendizaje universitario trasciende las aulas y se convierte en propuestas reales con impacto empresarial, consolidando una formaci\u00f3n acad\u00e9mica conectada con las din\u00e1micas actuales del mercado y las necesidades del entorno productivo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cd4369 elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-height-default\" data-id=\"2cd4369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7fd849\" data-id=\"a7fd849\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6101c1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d6101c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-scaled.jpg\" class=\"attachment-full size-full wp-image-36157\" alt=\"\" srcset=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-scaled.jpg 2560w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-300x200.jpg 300w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-1024x681.jpg 1024w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-768x511.jpg 768w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-1536x1022.jpg 1536w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-2048x1363.jpg 2048w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_01_2026-600x399.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b172a4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4b172a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-scaled.jpg\" class=\"attachment-full size-full wp-image-36158\" alt=\"\" srcset=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-scaled.jpg 2560w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-300x200.jpg 300w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-1024x681.jpg 1024w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-768x511.jpg 768w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-1536x1022.jpg 1536w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-2048x1363.jpg 2048w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_02_2026-600x399.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a59b7d3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a59b7d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-scaled.jpg\" class=\"attachment-full size-full wp-image-36159\" alt=\"\" srcset=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-scaled.jpg 2560w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-300x200.jpg 300w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-1024x681.jpg 1024w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-768x511.jpg 768w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-1536x1022.jpg 1536w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-2048x1363.jpg 2048w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_03_2026-600x399.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c30f57 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4c30f57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-scaled.jpg\" class=\"attachment-full size-full wp-image-36156\" alt=\"\" srcset=\"https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-scaled.jpg 2560w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-300x200.jpg 300w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-1024x683.jpg 1024w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-768x512.jpg 768w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-1536x1024.jpg 1536w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-2048x1365.jpg 2048w, https:\/\/upec.edu.ec\/wp-content\/uploads\/2026\/05\/boletin_14_04_2026-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f7cd2 elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-height-default\" data-id=\"b1f7cd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b2b894\" data-id=\"2b2b894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6cd8cf elementor-widget elementor-widget-text-editor\" data-id=\"e6cd8cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #999999;\"><strong>Pie de foto:<\/strong> <span data-olk-copy-source=\"MessageBody\">Los Premios Phyxius reconocieron a los estudiantes que destacaron en diferentes categor\u00edas vinculadas al desempe\u00f1o empresarial y estrat\u00e9gico.<\/span><\/span><\/p><p><!--StartFragment--><!--EndFragment--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0f6cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0f6cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae879ca\" data-id=\"ae879ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PREMIOS PHYXIUS 2026 RECONOCIERON EL TALENTO ESTRAT\u00c9GICO Y EMPRESARIAL DE ESTUDIANTES UPEC La Universidad Polit\u00e9cnica Estatal del Carchi (UPEC), a trav\u00e9s de la carrera de Administraci\u00f3n de Empresas, desarroll\u00f3 la s\u00e9ptima edici\u00f3n de los Premios Phyxius \u2013 Reto MarketFit, un espacio acad\u00e9mico orientado a reconocer el desempe\u00f1o, la innovaci\u00f3n y la capacidad estrat\u00e9gica de los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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